Google has today launched a new logo, the first major redesign in years, and a reflection of the changing nature of the search engine in all of our lives.
Google introduced a new Sans-serif and slightly toned-down four-color logo in the biggest redesign since 1999.
Google said the new design would soon be seen across all its products. Google’s homepage introduced the redesign with an animation that wiped away the old logo and drew the new one.
The company said the redesign was meant to reflect the way that people interact with Google products across many different platforms, apps and devices.
The logo has undergone many, mainly small, changes in its history. The colours have changed, 3D letters have been flattened, and an exclamation point came and went in 1999.
The move comes just a month after a major restructuring of the company was unveiled.
Google is now owned by Alphabet, a holding company created by founders Sergey Brin and Larry Page to separate their money-making search engine company from the loss-making, “moon shot” projects like robot cars, medical research and internet-delivering balloons.