A Florida branch of Goodwill is offering the broken-hearted a chance to start fresh and do a good deed for Valentine’s Day.
Goodwill stores in the Sarasota, Florida, area are hosting what they categorize as an anti-Valentine’s Day campaign called “Donate Your Ex’s Stuff.”
The idea is single folks can get rid of the physical baggage of a past relationship by donating their ex’s belongings to Goodwill instead of throwing them away.
“We’re telling people they can turn the hate into donate and they’ll feel great in the process,” Kelly Davis Strausbaugh, marketing and public relations coordinator for Goodwill Manasota, told ABC News.
The campaign’s announcement Monday night at a local radio station featured pizza and Taylor Swift songs, according to Davis Strausbaugh.
The actual campaign launches the day after Valentine’s Day, Monday, Feb. 15, giving the broken-hearted time to gather their ex’s belongings or respond to a brutal Valentine’s Day break-up.
“Instead of throwing items away, they can donate to Goodwill and help turn them into jobs,” said Davis Strausbaugh. “We don’t like break-ups but this is a way to make it a little more fun and tongue-in-cheek.”
The Goodwill “Donate Your Ex’s Stuff” campaign was started in 2010 by the Goodwill Keystone Area, in Harrisburg, Penn., a Goodwill Industries International spokeswoman told ABC News.
In addition to the Sarasota-area chapter, the Goodwill of Southern Nevada, in Las Vegas, is also hosting the campaign this year, the spokeswoman said.